He documented his entire design process and even if you're not into graphic design, it's sincerely worth a gander. It was fascinating to see how much work goes into a little logo. Hmmm, kind of reminds me of something else... :)
On that note, in a week or two I'll be launching a totally redesigned site using Vera as the muse. I can't wait to share it with everyone. One more thing: I also recently created a new Dozen Flours Facebook fan page. Please be sure to stop by and say hello!